amika The Kure Bond Repair Shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments. Made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments. Why It’s Special: Build a bond that lasts! This shampoo’s luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point. - Claims: 87% more repair*, 55% less breakage*, 2x stronger* hair after one use. *Compared to control when used with the kure bond repair conditioner, clinically tested for repair, strength, and anti-breakage. - Innovative Bond Cure Technology: Packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear. - Plant Butters + Vegan Proteins: Formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source. Massage shampoo through wet hair and rinse. For best results, follow with the kure bond repair conditioner, then the kure multi-task repair treatment.