Niacinamide Brightening Face Serum - give skin a boost with three skincare greats - vitamins A,B,C - in this antioxidant-rich serum, formulated to achieve a radiant, smooth skin tone. Featuring 12% Niacinamide, a water-soluble vitamin B3 that works with natural substances in skin as well as pure vitamin C (ascorbyl glucoside) and A (retinyl palmitate) to help visibly reduce enlarged pores, redness, fine lines, inflammation and dull skin. Clinically proven ingredients combine with anti-ageing Zinc (2%) to help balance sebum production, creating a non-greasy, hydrating serum. Active ingredients Niacinamide (vitamin B3) - a water-soluble vitamin that works with natural substances in your skin and is clinically proven to help reduce enlarged pores, uneven skin tone, fine lines and wrinkles and dullness. Also acts as a barrier for skin to help reduce impact of environmental damage as well as repair signs of past damage. Zinc PCA - the Zinc salt of pyrrolidone carboxylic acid. Can help control acne and decrease sebum secretion, at the same time helping skin retain its humidity. Zinc PCA’s anti-aging benefits include helping to block destructive enzymes in skin which can cause wrinkles. Ascorbyl Glucoside - a stable form of vitamin C combined with glucose. When correctly absorbed by skin, it breaks down to pure vitamin C and acts as an antioxidant, helping skin look smoother, brighter and younger. Works with vitamin B3, to improve uneven skin toner and blemishes. Retinyl Palmitate - the combination of retinyl (vitamin A) and the fatty acid, palmitic acid, works as an effective antioxidant when applied to skin. Retinyl palmitate is also found naturally in skin, helping product from UV light exposure - although it doesn’t replace the need for sunscreen. Coco-Caprylate - Coco-caprylate is a skin-conditioning agent naturally derived from coconut oil to provide hydration and ease of product spreadability. As well as giving skincare products a light, silky feel, it can also penetrate the skin’s surface and help with skin regeneration. Sodium Hyaluronate - a water-soluble salt version of skin replenishing ingredient, hyaluronic acid. Considered more effective as more easily absorbed by skin, helping reduce wrinkles and ‘plump’ skin, making it look younger. Caprylic/Capric Triglyceride - derived from coconut and helps moisturise and restore dry skin. Non greasy, with a very gentle action, it is a natural emollient, helping replenish the