Anastasia Beverly Hills Dipbrow Gel is a highly pigmented brow gel with a long-lasting, waterproof formula for creating fuller-looking, defined brows. Like DIPBROW Pomade in a gel form, DIPBROW Gel is a real brow filler that delivers full coverage with rich colour payoff. The unique formula adheres to brow hairs, builds the appearance of fullness, and dries down to a seamless matte finish. Features & Benefits / Why You’ll Love It: - Features a waterproof, long-lasting formula (lasts more than 12 hours!). - Colour can be applied directly onto the brow hairs as well as the skin, then blended for a natural-looking finish that stays in place. - The unique formula adds volume to brows, creating the appearance of natural dimension and fullness. - Like DIPBROW Pomade, the gel formula can also be applied to the brow by using a brow brush. - Easily applies and provides a flexible wear that holds brow hairs in place. - To add more definition or dimension to your existing brow look, apply a layer of DIPBROW Gel on top as a finishing touch. - The pinecone-shaped brush allows for versatility in application and delivers maximum colour payoff. - The small size of the brush makes it easy to achieve precise placement of product and exact detailing. - Non-comedogenic, and dermatologist tested. - Available in 11 shades that match ABH’s DIPBROW Pomade assortment-with a NEW Auburn shade made especially for DIPBROW Gel. The gel formula’s Auburn shade contains less brown to work better with custom red and deeper burgundy hair colours. Use alone for a closer match to custom hair colours or use with DIPBROW Pomade for a more natural and balanced shade.