As I Am Cleansing Pudding is a rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level. How to use: Wet hair thoroughly. Rub a liberal amount of palms and distribute throughout hair. Lather product through hair and massage into scalp. Carefully detangle hair with a wide-tooth comb. Leave for 3-5 minutes in order to eliminate shedding scalp debris. Rinse well. Repeat only if necessary to remove excessive product build up. Styling Tips: Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the cleanser lather or the conditioner you are using. Gently detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse. While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling. If you have a build-up of oils and styling products, remove them with As I Am Cleansing Pudding (sulphate-free low poo). To maintain a healthy moisture balance, cleanse with As I Am Coconut Co-Wash Cleansing Conditioner when hair and scalp require only a gentle cleansing.