Protect and define curls with the As I Am Coconut CoWash Cleansing Conditioner (454g), which is designed to gently cleanse curly hair without stripping it of essential moisture. The Coconut CoWash has been formulated specifically for curly hair, ensuring hair is beautifully clean and nourished with improved manageability by promoting easy detangling. A blend of botanical ingredients including tangerine and coconut oil work to freshen and hydrate hair while effectively eliminating impurities and any build-up of product. The cleansing conditioner is easily distributed throughout the hair, meaning the product can be worked into each and every strand for maximum benefit. The cleansing conditioning cream is a no-lather formula that gets down to the follicles of the hair and promotes healthy hair growth. For best results, use in place of your normal shampoo and apply copiously to very wet hair from root to tip. Massage the cream into your scalp, take a wide-tooth comb to detangle, then rinse the product thoroughly. The gentle formulation means it is suitable for daily use and safe for coloured hair.