The Aveda Blonde Revival Purple Toning Shampoo is a mild shampoo that gently cleanses and revives the look of cool-tone blonde hair colour by helping neutralize brassy yellow tones. Revive your colour with 8x the violet-rich pigments* for the coolest blonde yet. Key features: - Low-lather shampoo developed to maximize toning benefits while cleansing hair - Ideal for blonde, naturally grey or silver hair - 97% naturally derived** - Silicone-free, vegan, cruelty-free and sulfate cleanser-free * Blonde Revival Purple Toning Shampoo compared to Aveda’s Blue Malva Shampoo. ** From plants, non-petroleum minerals or water.
