Keep your cool with a brighter, more vibrant blonde ! Blonde revival shampoo revives instantly your hair for brighter, salon-fresh blonde color. Featuring our new care system for blondes with violet rich pigments, it neutralizes unwanted yellow and brassy tones. Combining our blend of acai and passion fruit oils (rich in antioxidants and essential fatty acids) and Powerful Seaweed Strengthening complex, this shampoo fortifies, hydrate and nourish the hair fiber leaving hair more hydrated, stronger and softer, visibly healthier and shiner. Blonde revival shampoo was formulated for a rotation therapy. Integrate blonde revival into your routine, alternating with another shampoo/conditioner routines : For damage repair - alternate with Botanical Repair For moisture - alternate with Nutriplenish For thinning hair - alternate with our scalp care. 97% Naturally derived(1). Vegan. Cruelty Free. Silicone-Free and Sulfate-Free.