The sulfate cleanser-free Aveda Color Control Shampoo gently cleanses hair without stripping to minimise colour washout. A plant-derived formula helps reduce colour fade, while omega-rich apricot oil nourishes and helps keep your hair soft, bouncy and hydrated. A combination of botanicals helps to protect colour-treated hair while leaving it silky, soft and shiny. Use with colour control conditioner. Key Features: - Botanical cleansers: Precisely formulated for lasting radiant colour, wash after wash. - Neutralising power: Naturally derived “magnets” instantly neutralise colour-dulling particles to help protect your hair when you wash. - Dual-charged molecules: Create a protective shield to keep water from penetrating into hair, reducing colour washout. - Apricot: Nourishes and helps keep your hair soft, bouncy, and hydrated. - Aroma: Featuring Aveda’s own Pure-Fume aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences. Suitable for: - All hair types: Fine, medium, thick. - All textures: Straight 1A, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C. Safe for colour-treated, highlighted and chemically processed hair. 94% naturally derived*. Silicone free. Sulfate cleanser free. 100% vegan colour protection and care. *According to the ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.