This shampoo gently cleanses and helps protect your color while bringing shine to your hair. Featuring plant-powered technology that protects color by fighting the most important causes of hair color fading, this shampoo leaves hair stronger and shinier. 94% naturally derived(1), it gently cleanses and keeps color fresh for 6 weeks. All hair types, colored or highlighted. Silicone-free, sulfate-free. Vegan. Aveda is a “cruelty free” brand. We do not test on animals and do not ask other entities to do so for us. (1)From plants, non-petroleum minerals or water, using ISO standard.
