Powered by botanical cleansers, the Aveda Colour Control Sulphate Free Shampoo gently cleanses the scalp and hair without stripping to maintain colour longevity. Fortified with dual-charged molecules and naturally-derived magnets, the shampoo nurtures and refreshes colour-treated hair to promote the look of brighter, fresher lengths. Omega-rich apricot oil nourishes hair from root to tip and creates the appearance of silky-smooth, weightless tresses. Infused with the brand’s signature Pure-Fume™ fragrance, the shampoo exudes notes of osmanthus, organic orange, crypress, cedarwood and other pure flower and plant extracts to create an uplifting aroma. Vegan.