Aveda gentle daily shampoo helps repair damage with quinoa protein, while nurturing with rich coconut and babassu lending new life to hair. - Part of a three-step restructuring system. - Helps hair weakened by chemical processes, heat styling and environmental exposure. - Babassu and coconut based cleansing formula is kind to damaged hair with quinoa protein to help strengthen and repair hair from the inside out. Organic, Sustainable.