Aveda Men Pure-Formance Shampoo is clinically proven to leave scalp feeling calmer, healthier, less irritated and less itchy. Works with Pure-formance Conditioner to soothe and relieve scalp while cleansing, conditioning, moisturising and adding shine to hair. After just two weeks: - 72% experienced a reduction in oiliness and greasiness. - 65% experienced a reduction in scalp dryness and itchiness. - One of 7 groundbreaking products honored with Gold-level Cradle to Cradle certification. Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender. Organic, Sustainable.