This anti-frizz shampoo gently cleanses and smoothes hair for up to 72 hours with its revolutionary new plant power technology. It wraps each strand in an invisible shield that blocks humidity while keeping your hair shiny and soft. Get five times smoother, silkier hair with a dual-action system that includes a plant-based polymer that control frizz and a blend of tamanu and Kalahari melon seed oils. For all hair types and textures. Silicone-free, sulfate-free. 95% naturally derived(1) Vegan. Aveda is a “cruelty free” brand. We do not test on animals and do not ask other entities to do so for us. (1) From plants, non-petroleum minerals or water, using ISO standard.