The Aveeno Scalp Soothing Oat Milk Shampoo is a daily cleanser to hydrate dry, damaged hair. Suitable for sensitive skin, the formula is infused with gentle, botanical ingredients. Colloidal oats, known for their moisturising benefits, wrap both scalp and strands in a conditioning veil. Equipped with soothing properties, the shampoo lifts impurities from root to tip. It helps to leave hair clean, calm and fresh.