A purple toning shampoo bar.Tone it down with the Kitsch Purple Toning Shampoo Bar. Designed as a sustainable shampoo that neutralises brassiness and yellow undertones in blonde hair; this purple toning shampoo bar enriched with a shea butterbased formula both tones and cleanses the hair to leave it feeling buttery soft and looking salon fresh again. Haircare that’s good for you and the planet! Vegan Cruelty free Free of parabens; phthalates; silicones; sulphates; & artificial fragrance Ideal for blondes: colourtreated; highlighted; and natural