Enriched with bond-targeting technology, the Bleach London Reincarnation Shampoo offers a professional-standard formula that works to cleanse and nourish bleached, coloured, dry and damaged hair. Perfectly paired with the Reincarnation Conditioner, this health-maintenance routine protects and nourishes bonds to help hair feel stronger, while making it look and feel healthier. Suitable for everyday use, the shampoo removes impurities and product build-up, helping to leave the strands feeling light and refreshed. Powered by creatine, amino acids and wheat micro proteins, the supercharged shampoo envelops the strands in a protective shield against environmental aggressors, while encouraging a high-shine glossy finish. Vegan.