Set your tone. This Bumble and bumble Blonde Shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, illuminates blonde hair by helping to neutralise brassy tones. It also hydrates, reduces frizz, and conditions for moisturised strands. Free of sulfate cleansers. Benefits: - Helps neutralise brassiness - Hydrates - Reduces Frizz - Softens - Colour-safe for all blonde tones Formulated for: - Colour: Blonde tones - Type: All hair types and textures Key Ingredients: - Polyquaternium-113: Helps preserve tone. - Lauryl/Myristyl Polyricinoleate / Glycerin: Helps provide moisture to hair.