Clairol Nice ’n Easy No Ammonia Hair Dye Medium Golden Brown 78 is a quick and easy way to give your hair a temporary make-over as this non-permenant hair dye lasts for up to 24 shampoos, so if you are looking for a natural looking hair colour but don’t want the commitment of a permanent colour - Nice ’n Easy non-permanent hair colour is the product for you - With a formula so effective it can even help eliminate greys. This product does not contain any ammonia and is low in peroxide, enriched in moisturising conditioners so your hair will feel lovely and soft even after colouring.