A shampoo to rescue damaged blonde hair.Using innovative OptiPLEX technology; Fudge Clean Blonde Damage Rewind Shampoo deeply penetrates the hair’s core to reconstruct the bonds; smooth the cuticle and rejuvenate the locks. Ideal for chemically damaged; faded or split hair; this repairing shampoo leaves it looking smoother; brighter and healthier. Beauty editor approved - read more here.