A shampoo to rescue damaged blonde hair.Using innovative OptiPLEX technology; Fudge Clean Blonde Damage Rewind Shampoo deeply penetrates the hair’s core to reconstruct the bonds; smooth the cuticle and rejuvenate the locks. Ideal for blonde hair that has undergone frequent bleaching; colouring and heat styling; it helps to remove unwanted brassy; yellow tones for tresses that feel soft and fresh with healthy radiance. Cruelty free Provides UVA/ UVB protection