Cocochoco Gold Keratin is a premium hair treatment. This advanced, keratin-based formula will give your hair a smooth, straight, and glossy look. This treatment will bring your hair back to a beautifully shiny and healthy condition, while straightening and reducing frizz. The liquid 24k gold in the product reduces static electricity and water absorption, protecting it from humidity, salt water, and rain. Prolong the results of the treatment by using the range of Cocochoco aftercare products, including shampoos, conditioners, hair masks, leave-in treatments, oils and sprays.