Color Wow Purple Toning Foam is a 2-in-1 product for blonde hair. It instantly neutralizes yellow and brassy tones in blonde, grey and white hair. Enriched with rosin (a plant substance) and lavender, it lightly colours the hair without staining hands, clothes or towels. In addition to prolonging the vitality of your colour, this miracle product adds volume and elasticity to the hair for easy styling. Your hair is supple, soft and shiny. Alcohol free, paraben free, sulfate free, crueltly free, vegan.