La Riche Directions Colour Protecting Conditioner Vegan Friendly & Cruelty Free 100ml. La Riche Directions Conditioner is formulated specially to lock in the depth and intensity after using hair dye. To maintain best results of colour of hair it is advised to use Directions Colour Protecting Shampoo and Conditioner. La Riche Ltd was established in England since 1981 known as one of the leading Hair Dye brands which distribute worldwide. Get ready to glow with the most intense range around. La Riche Directions hair dye has great options for all hair colouring needs. Bright bold colours, unique shades and tones. The Semi-Permanent Hair Colour is not tested on animals.