La Riche Directions Hair Lightening Bleach Powder 400g. Hair Lightening Bleach powder is to be mixed with Directions Cream Peroxide. Ideal for highlighting, full head bleaching and tone correction. Helps to achieve salon worthy results. La Riche Ltd was established in England since 1981 known as one of the leading Hair Dye brands which distribute worldwide. Get ready to glow with the most intense range around. La Riche Directions Hair Dye has great options for all hair colouring needs. Bright bold colours, unique shades and tones. The Semi-Permanent hair colour is not tested on animals.
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