La Riche Directions Semi Permanent Hair Dye 88ml. La Riche Directions Semi Permanent dye offer pigmented yet conditioning and long lasting hair dye. Their rainbow range of colours are perfect to switch and change up your style. The shades can also be mixed too, meaning the possibilities are endless. Do not contain ammonia. La Riche Ltd was established in England since 1981 known as one of the leading Hair Dye brands which distribute worldwide. Get ready to glow with the most intense range around. La Riche Directions hair dye has great options for all hair colouring needs. Bright bold colours, unique shades and tones. The semi-permanent hair colour is not tested on animals.