Dove Nutritive Solutions Daily Moisture Shampoo for Everyday Use, is a nourishing shampoo, leaving it feeling healthier in the long run. After the very first wash, this moisturising shampoo helps to nourish and protect your hair from daily aggression’s, giving you silkier, softer hair that’s up to 5x smoother (Dove Daily Moisture Shampoo and Conditioner system versus non-conditioning shampoo). This Dove shampoo contains a unique formulation with a Pro-Moisture Complex that smoothes and progressively nourishes mature hair deep inside. Even though you’ll notice you’re looking smoother after the first wash, our gentle Shampoo continues to nourish the hair after each application, helping to make your hair feel healthier wash after wash.