All bright, no brass! Contains deep purple pigments that neutralize brassiness in blonde, grey, white and highlighted hair. Gentle formula cleanses without drying out strands. Lemon Extract brightens highlights and preserves the integrity of the hair colour. Chamomile Extract gently boosts blonde tones while increasing shine. Keratin, a highly moisturizing protein, reinforces the structure of the hair and helps prevent damage. The Drybar Blonde Ale Brightening Shampoo features Noir scent with notes of ginger, mint, and sandalwood.