Radia purifying shampoo removes chemical build-up and detoxifies hair while softening, hydrating, and protecting. This gentle shampoo can be used every day, especially on sensitive scalps. Regular use of Radia clarifying and softening shampoo means an ultra-purifying effect without stripping hair or scalp of natural moisture. Styling is made easier, texture feels smooth, and users show maximum radiance and shine. Ideal for curly hair since it moisturizes and detangles for a fresh look with more manageability and shine. It is uniquely formulated with a UV protectant to combat harmful environmental damage. Formulas are sulfate and paraben-free. Safe for color-treated hair. Recommended by top Dermatologists.