A purple toning; damage repairing shampoo.Keep your blonde hair bright and healthy with Fudge Professional’s Clean Blonde Everyday Violet Damage Rewind Shampoo. Designed to gradually tone and remove yellow tones while instantly repairing damage; the shampoo is perfect for maintaining salonfresh colour. The dualforce shampoo has been infused with violet micropigments to calm brassy tones; and OPTIPLEX technology to strengthen hair and reconstruct damage caused by chemical treatments; heat styling; and environmental damage.