A strong purple shampoo that gently cleanses while neutralising unwanted brassy, yellow tones in colour-treated blonde and lightened hair to leave it evenly toned, cleansed and refreshed. Who is it for? Lightened or colour-treated blonde hair. Benefits: - Brighten and extend the life of colour-treated blonde and lightened hair - Sulfate-free cleanser to gently cleanse & protect against colour-fading - Nourishing ingredients that soften and strengthen for improved manageability Vegan / Cruelty free / Made without sulfates, parabens or gluten.