The Huda Beauty Silk Balm Honey Kiss is a nutri-plumping lip balm. Top 3 USPs: - Lip Plumper & Conditioner. - Juicy, Glossy Shine. - Skincare Infused! What it is: Taking major inspo from WISHFUL & Huda’s fave skincare ingredient, Silk Balm has had a sweet update! It’s packed with the same key ingredients as our OG formula (soybean, licorice, and hyaluronic acid) plus organic AND manuka honey for a super nourished pout. What it does: The lip-loving formula keeps lips SO hydrated & silky smooth while giving you a plump, high-shine finish! The application is also everything - it’s totally addictive! It feels SO good on the lips & the subtle sweet honey scent will make you want to apply again & again (& again!). Claims: - 100% agreed it’s easy to apply* - 100% agreed the texture feel balmy on their lips, instantly after use* - 100% agreed their lips felt instantly hydrated* - 95% agreed it’s comfortable to wear, instantly after use* - 95% agreed their lips felt instantly moisturised* - 86% agreed it feels instantly addictive and wanted to keep reapplying* *Based on an independent consumer testing panel of 22 people.