Discover IT There’s so much to love about the new and improved Bye Bye Makeup Cleansing Balm Makeup Remover, brightening cleanser and hydrating face mask all in one! As your makeup remover balm: When massaged into skin, this rich balm transforms into a nourishing oil that easily melts away even the most stubborn waterproof makeup and SPF without stripping or drying out your skin. In fact, it’s now tested to deliver 24HR skin hydration!