100% vegetable oil formulation lathers quickly, cleans well, and rinses out easily, leaving you with healthy, beautiful, and clean hair. It will not strip the natural oils from your hair (there are no detergents). For this reason, most people do not need a conditioner! Packed full of amazing and moisturizing oils - Mango Butter, Virgin Coconut Oil, Almond Oil, Vitamin E, and Aloe Vera. This bar gives maximum moisturizing to dry and damaged hair. There is no scent of added fragrance (essential oils). Vitamin E - Aloe Vera - Almond Oil are added to our original shampoo formulation to moisturize and aid in the healing and restoration of damaged dry hair. These ingredients help to add back some of the natural oils that have been lost along the way by those who have colored, permed, or otherwise damaged their hair. This bar of shampoo is also great for cold winter climates where, through lack of humidity, everything dries out. It has a sentimental earthy fragrance that is reminiscent of times gone by. J.R.LIGGETT’S MOISTURIZING FORMULA IS MADE FROM… Olive Oil The remarkable benefits of olive oil have been known for thousands of years. It is a natural conditioner that makes hair shiny and soft, and is loaded with antioxidants to keep your scalp healthy. Olive oil fights hair loss by helping control dandruff, fungi, and bacteria. It prevents hair follicle shafts from narrowing by preventing DHT hormone production, letting you hold onto your hair longer. It can also improve blood circulation to the scalp and stimulate hair follicles, giving you thicker, healthier strands. Coconut Oil / Virgin Coconut Oil The main component behind our luxurious lather, coconut oil works wonders on the hair and scalp. The fats present in coconut oil retain the moisture content of the skin, and help eliminate further losses. The antiviral, antibacterial, and antifungal properties found within protect from microbial infections than can enter through the pores. Coconut oil also contains Vitamin E, and is fantastic with skin disorders such as acne, psoriasis, and eczema. Castor Oil Native to Africa and India, this oil is well known for its anti-inflammatory and antibacterial properties. It accelerates blood flow to the scalp, thus increasing hair growth. It is very nourishing on the scalp and helps strengthen the roots with essential nutrients. Mango Butter Extracted from the kernels of the mango tree in southern Asia, mango butter contains high levels of antioxidants and vitamins A, C, and E. It helps keep the skin moisturized and promotes cell regeneration, resulting in a healthier hair and scalp. Vitamin E A powerful antioxidant, Vitamin E serves as an excellent moisturizer. It has the added benefit of protecting against UV radiation and environmental pollution. This essential nutrient can inhibit the signs of premature aging, and enhances the absorption of other natural oils into the hair and scalp. Vitamin E also works wonderfully on color treated hair. Aloe Vera We all know the benefits of aloe vera on sunburn, but it is also superb on hair. Rich in vitamins A and C, as well as amino and folic acids, it is very soothing and healing. Aloe vera moisturizes a dry scalp and will rejuvenate hair follicles and reduce thinning. It helps to tame frizzy hair by locking in moisture, making it also very effective as a detangler. Almond Oil A great source of vitamins A, B, and E, almond oil contains high levels of proteins that rejuvenate dull, dry hair. It is very moisturizing and works wonders for those with itchy, dry skin, and split ends. Almond oil is very healing and soothing and makes hair strong and thick to help combat hair loss, and even offers protection against harmful UV radiation.