100% vegetable oil formulation lathers quickly, cleans well, and rinses out easily, leaving you with healthy, beautiful, and clean hair. It will not strip the natural oils from your hair (there are no detergents). For this reason, most people do not need a conditioner! This is the first shampoo bar we introduced more than 40 years ago and works well for nearly anyone. The original formulation is still the bestselling today. This is a great bar to start with if you are unsure about which formulation is best for your hair. Has a mild “clean” scent derived from Essential Oils. MADE IN THE U.S.A. WITH ALL NATURAL, SAFE, INGREDIENTS Olive Oil The remarkable benefits of olive oil have been known for thousands of years. It is a natural conditioner that makes hair shiny and soft, and is loaded with antioxidants to keep your scalp healthy. Olive oil fights hair loss by helping control dandruff, fungi, and bacteria. It prevents hair follicle shafts from narrowing by preventing DHT hormone production, letting you hold onto your hair longer. It can also improve blood circulation to the scalp and stimulate hair follicles, giving you thicker, healthier strands. Coconut Oil The main component behind our luxurious lather, coconut oil works wonders on the hair and scalp. The fats present in coconut oil retain the moisture content of the skin, and help eliminate further losses. The antiviral, antibacterial, and antifungal properties found within protect from microbial infections than can enter through the pores. Coconut oil also contains Vitamin E, and is fantastic with skin disorders such as acne, psoriasis, and eczema. Castor Oil Native to Africa and India, this oil is well known for its anti-inflammatory and antibacterial properties. It accelerates blood flow to the scalp, thus increasing hair growth. It is very nourishing on the scalp and helps strengthen the roots with essential nutrients. Rose Essential Oil. Just smells clean!