Gradually lighten blonde hair for a brighter sun-kissed look, that’s truly illuminating with the John Frieda Sheer Blonde Go Blonder Lightening Shampoo. The ammonia and peroxide-free formula, with natural Lightening Complex, reduces colour pigments. Lighten blonde hair by up to 2 shades. Carefully developed for all shades of natural, colour-treated or highlighted blonde hair.
