John Frieda Sheer Blonde Go Blonder Lightening Shampoo gradually lightens blonde hair for a year-round sun-kissed look. The formula, containing a natural Lightening Complex, gently reduces the colour pigments in the hair. Gentle enough for daily use. Ammonia and peroxide-free. For all shades of natural, color-treated or highlighted blonde hair. * please note John Frieda are in the process of updating their packaging.