DEFY DAMAGE PROTECTIVE SHAMPOO FOR BOND STRENGTHENING & COLOR LONGEVITY: With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant colour. The result: shiny, smooth, clean strands-wonderfully resilient and healthy-looking. Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking. NEW SMARTRELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients-Rosehip Oil, Arginine, and Keratin-to help repair, strengthen, and protect hair from the cumulative effects of daily styling. PROTECTIVE LIPID, the exact kind found in healthy hair-acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application. MORINGA SEED OIL, a rich source of antioxidants, Vitamins A and E, Zinc, and Silica-all fundamental to creating healthy, strong, damage-resistant hair-helps to boost shine and softness. ARGININE, a smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
