Deeply cleanses. Removes mineral deposit, product build-up and debris. - Hair is perfectly prepared to reach a fully reconstructed state. - Excellent wet-feel - does not dry the hair out! - Great for swimmers and before chemical services for optimum results. Hair feels manageable and radiant while being ultra-clean! The chelating agent is Pentasodium Pentate. This shampoo is the only non-color-safe JOICO Shampoo. pH 4.5-5.5