A three to five minute treatment (formulated to follow any Joico shampoo) that replenishes moisture and lipids to overly dry, damaged hair. This hydrating formula has a pH of 3.5 to seal the cuticle, creating a polished surface. Contains Shea Butter for increased elasticity and body. Even though your hair is very dry, damaged and frizzy, it will become healthier, softer, smoother and shinier after using Joico K-Pak Intense Hydrator Treatment for Dry, Damaged Hair. Plus, your hair will have increased manageability. pH 3.5.