This sulfate-free JVN Hair Embody Daily Volumizing Shampoo builds body and bounce with a luxurious lather without overdrying. Helps to detoxify and stimulate follicles for enhanced fullness. Featuring patented, sugarcane-derived Hemisqualane, JVN Hair’s hero ingredient that improves your hair over time by creating healthier, stronger strands, Caffeine to stimulate follicles, and Aloe Leaf juice to hydrate and soothe. Great for daily use on all hair types, including colour-treated. Apply and massage luxurious lather throughout wet hair. Rinse product from hair. Packaging is 98% plastic free made with infinitely recyclable aluminum base and PCR pump.