A soap free, pH balanced shampoo formulated with plant-based ingredients for dog’s sensitive skin. Gentle enough to minimise irritation and dryness. Made in the UK with Shea Butter to nourish and moisturise, being fragrance free - it’s suitable for dogs with sensitive skin. Soap free - Sulphate free - Palm free - Certified Plastic free - pH balanced for dogs Gentle lather which rinses out well. Using a bar is easy compared to holding a bottle and a wriggling dog.