A soap free, pH balanced shampoo for a shiny, healthy coat and formulated to minimise irritation and dryness. Made in the UK with natural ingredients including Shea Butter, Neem Oil to naturally repel ticks, fleas and other biting insects plus Lavender Oil for calm. Soap free - Sulphate free - Palm free - pH balanced for dogs Lovely gentle lather which is easy to rinse out. Using a bar is easy compared to holding a bottle and a wriggling dog.