This colour-enhancing shampoo with Pomegranate cleanses without washing out the colour, leaving hair soft, revitalised and shiny. Hair is nourished and colour is extended up to 8 weeks. Pomegranate extract, Punica granatum L., is specifically selected for its richness in colour-binding tannins that have been proven to protect colour treated hair. Colour is protected, revived and radiant. Hair regains softness and shine. The Plant Pomegranate has been used for centuries by Moroccan women to dye precious fabrics. We use the Punica granatum L. species, whose peel is rich in potent colour-binding tannins. We grow it in Morocco with respect for the ecosystem. From the peel carefully dried in the sun, we obtain a concentrated colour-protecting extract with proven and patented properties. How to use: Apply to wet hair. Work into a lather and then rinse. In case of contact with eyes, rinse thoroughly. Biodegradable formula - Dermatologically tested