Get more from your shampoo with the L’Oréal Paris Elvive Colour Protect More Than Shampoo Intense Care. This shampoo goes above and beyond to nourish and fortify coloured hair, leaving locks rejuvenated. Radiant shine and touchable softness can be yours, thanks to a blend of impactful ingredients. Inspired by results in skincare, patent-pending technology features Nutritive Lipids that strive to enhance strength, manageability and mesmerising gloss. With a mask-like cream texture, the shampoo creates a lightweight lather to gently lift away dirt, grim and impurities from root to tip. The non-stripping formula resists weighing down your mane, supporting shiny, healthy-looking results with an ultra-fresh quality.