Kick damage to the curb with this fortifying shampoo that gently cleanses while reversing damage, making hair look and feel healthier. - Prevents 70% of damage(1) - 4x stronger against breakage(2) - Removes dirt, sweat, oil, pollution, and product buildup - Luxe lather gently yet effectively cleanses without stripping or over-drying strands - Leaves hair softer, smoother, and with healthier movement (1)Breakage from repeat grooming vs. untreated (2)After one use of Restore Shampoo + Conditioner vs. untreated