A strengthening shampoo.Get your strongest; healthiest hair yet with the As I Am Long & Luxe Strengthening Shampoo. Specifically developed with textured hair in mind; this hydrating shampoo helps to cleanse the hair and scalp whilst strengthening and detangling every stand. Enriched with pomegranate and passion fruit; this shampoo help to reduce tangles and breakage; removes flakes and buildup; whilst improving hair’s strength.