No more basic lip balm. Maybelline New York’s exclusive formula moisturises lips for a full 8 hours. Lips renewed in 1 week* (Based on panelists’ self-evaluations) - The secret: Exclusive lip renew formula - Protects and moisturises for a full 8 hours - After 1 week, lips are visibly renewed, virtually reborn. *Based on panelists’ self-evaluation