Hair that is brittle, weak or exposed to pollution, needs muscle in its corner. This 97% natural Shampoo helps to strengthen weakened hair, reduce breakage and extend survival. Packed with a power trio of anti-oxidant rich bilberry, sea buckthorn and cloudberry plus anti-pollution technology to protect against urban aggressors. You’ll be one tough cookie. Key Features and Benefits: - Anti-pollution technology - avoids pollution adhesion to the hair fibre. - Helps prevent breakage - Helps improve hair survival. - Helps to leave hair stronger. Active Ingredients: Cloudberry, Bilberry, Sea Buckthorn proprietary blend of bilberry, cloudberry and sea buckthorn extracts is potently antioxidant, helping to protect and moisturise hair. Wheat Bran Extract: Antipollution technology, powered by a highly technical extraction of wheat bran, helps to protect hair from urban pollution as well as strengthen brittle hair, reduce breakage and extend hair survival. Vegan