Previously called Olay Anti-Wrinkle Classic Firming Day Cream SPF15. Visibly smoothes fine lines and wrinkles for younger-looking skin in 4 weeks. Olay have sourced proven anti-ageing vitamins, ceramides and anti-oxidants to create Olay Anti-Wrinkle Firm & Lift Day Cream SPF15 which visibly smoothes fine lines and wrinkles, and firms skin. - Vitamins B3 & E, Pro Vitamin B5, ceramides and green tea extract all combine to create a special, anti-ageing blend. - Helps firm skin in 4 weeks and visibly smoothes fine lines and wrinkles. - Absorbs easily - ideal before applying make-up.