Get rich quick with OUAI Thick Hair Shampoo, this shampoo cleanses without stripping and intensely hydrates while leaving hair with a frizz free, smooth finish. Key Ingredients: - Marshmallow root, a natural emollient derived from Africa, gives a slip to hair aiding in detangling and prevents hair from coiling around itself. - Shea butter not only delivers deep hydration to the hair but also acts a sealant keeping moisture locked in. - Avocado oil coats hair to prevent breakage, creating stronger, healthier hair follicles. - Hydrolyzed keratin fills in missing keratin naturally found in hair follicle, reducing frizz and flyaways. PARABEN FREE, SLS & SLES FREE, PHTHALATE FREE , KERATIN & COLOUR SAFE